Welcome to ChinaInvest.biz Magazine - April 2010 Issue

ChinaInvest.biz Media Limited is a member of Klako Group and will be providing monthly insight into investment, tax and operational issues for foreign companies entering and operating in China.

A solid organization structure provides the framework to deliver upon the sales strategy. Therefore, once you have created a sales strategy, including clearly defined customer segments and a “clear and compelling” strategic sales message, it’s important to assess whether you have the right sales organization structure. We would like to provide foreign investors with sales options into entering the China market and in addition providing existing foreign investors for further options in case they would like to improve their sales structures.

Effective Sales Strategies for Entering the China Market
By Klaus Koehler, Managing Director, Klako Group

For many international companies, being multinational cooperation’s or small to medium sized enterprises, China as a sales market gives a great potential. The more specialist or precision production is moved from international markets to China, the more production plants are built, and, companies who would typically supply high end production companies in their home countries are forced to move with them to China.

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All information in this report is verified to the best of our ability and is assumed to be correct at time of release; however, Klako Group does not accept responsibility for any losses arising from reliance on the information provided within.

Interview with Kerstin Kersten, General Manager of Murrelektronik Components (Shanghai) Co. Ltd.

Murrelektronik is your system partner: From the switch cabinet via the interface active or passive into the field. We have a widely diversified product range, and can supply you with well thought-out solutions that are made to measure for your applications in the field of industrial automation - from a single source.

Our success has been based on innovative products, highly-developed market and customer orientation, effective logistics, teamwork with commitment and quality awareness, and we are proud of this. This is because our company, which was established in Oppenweiler in 1975, now occupies a leading position in both national and international markets.

As our customer, you are the main focus of our thoughts and actions. Our “stay connected” claim has emerged from this philosophy. It underlines the fact that we consistently orient ourselves to market requirements with regard to products, performance, price, quality, logistics and service. We throw a great deal of innovation and flexibility into the mix, orientation that is supported by a cooperative management culture, flat hierarchies and short decision-making routes.

Murrelektronik is a globally operating company - which is a particular reason for appreciating the value of connections. More than 1300 employees on every continent are your permanent contacts. Competent, reliable and open to your suggestions and ideas.

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