Sourcing in China
By
Klaus Koehler, Managing Director, Klako Group
All
corporations worldwide, no matter if a large MNC or a small to medium
size enterprise, strive for the lowest cost producer, fastest delivery
time and best design technology. China, where manufacturing still
accounts for 60 % of it's GDP growth, has all the right ingredients
for being amongst the lowest cost producers. Low cost labour, preferential
tax rates for exporters and favourable economic policies still outweigh
the additional transportation and logistic cost for many international
companies. For retailers, sourcing in China has been on top of the
list for several years. A large number of Chinese manufacturers of
consumer and household products, toys, textiles, to name just a few
items enable international companies to reduce their purchasing costs.
In addition, the product range has expanded over the years to hi-tech
products such as electronic components, and many international manufacturers
have started to source semi-finished products for their production.
Sourcing in China is, however, not as straight forward as sourcing
in many other countries. There are often problems in communication
as language is a barrier. The sheer size of the country alone makes
it difficult to know where to start. And the biggest fear of most
companies is piracy and technology transfer.
How to Start Sourcing
For most companies, sourcing in China starts often through the internet
or with visits to fairs in China. Visits to fairs will give access
to a large variety of manufacturers, and the first contact is established
easily. Many of the companies exhibiting at fairs though are Chinese
Import / Export companies, displaying the products of the manufacturers
they represent who often have no export licence.
Going through a Chinese Import / Export company might be necessary
if the manufacturer does not have an Import / Export license, however
it gives the disadvantage of not being able to directly control
the price and the quality with the manufacturer. In addition the
relationship to the supplier is controlled by the Import / Export
company.
The next step for many are visits to factories to assess the production
capabilities of the manufacturers. These visits limit the number
of potential candidates, as they are not only time, but also a cost
consuming process until the right suppliers are found. It is recommendable
to have not only the purchasing team, but also the product development
and quality control team involved from an early stage, as these
two areas will most likely prove to be the most challenging. Not
only do the capacities of the factory have to be evaluated, but
also the supplier's flexibility to change and adapt in the product
development phase. Product development has proved for many companies
not only to be a challenge because of the time difference, but also
due to the cultural differences and language barriers. Once a product
has been finalised, consistent quality has been the biggest problem
for the majority of companies in their newly established relationships
with their suppliers.
Outsourcing Solutions
As in many time and cost consuming duties, outsourcing services
in China are expanding rapidly. Services like sourcing agents, service
providers for Quality Control, Factory Audits and OEM Development
offer a cost effective solution for companies that do not want to
commit to their own presence and save the fixed overhead costs like
rent, staff, taxes, etc. It is also recommendable to use service
providers to establish your entities in China.
Sourcing Agents
Using a sourcing agent is beneficial at the beginning of the sourcing
and product development phase, as immediately there are staff on
the ground to find new suppliers, to solve the problems during the
development and ensure the quality control runs smoothly.
The advantages of handing over the sourcing and product development,
especially in an unknown territory to an agent are obvious: no fixed
cost of establishing an office, rent, staff, equipment, etc. The
function of the agent is to find new suppliers, develop new products,
discuss existing projects with existing suppliers, to monitor the
quality of all products and to ensure the shipping schedule.
Quality Control
If the sourcing activities are not outsourced to a sourcing agent
and no own presence is established, outsourcing the quality control
to a service provider is beneficial. A wide range of services is
often offered: factory audits, pre- and during production inspections,
final random pre-shipment inspections and container loading supervision.
Outsourcing these services saves the overhead cost of quality control
staff and establishing an own office, as well as travel expenses
for quality control personnel in the head office.
Setting Up an Entity in China
Even if local employees have already been found and the type of
entity and location have been decided upon, it is advisable to hand
over the application process and dealings with the various local
government departments to a consulting firm familiar with all the
bureaucratic procedures. This will ensure that the entity will be
in all aspects in compliance with the Chinese Laws and regulations,
and that through previous experience and long term relationships
with government officials, a correct application and a smoother
application process can be assured.
Establishing Your Own Presence in China
The difficulties of communication for the sourcing of new suppliers,
developing a new product and controlling the consistency of the
quality will raise the question to establish a presence near the
suppliers once the quantities increase.
For sourcing and quality control purposes, setting up a representative
office is the least expensive as well as complicated form of entity
available to foreigners to employ staff in China.
A Representative Office is the easiest and most economic way of
starting your own business in China. It is an office of a foreign
enterprise set up in China for the purpose of liasing with Chinese
businesses and customers on behalf of its parent company. An RO
is not considered to be a separate legal entity and it may not carry
out direct revenue earning business activities, i.e. it cannot enter
into purchase/sales contracts and cannot receive payment for services,
issue invoices nor repatriate monies overseas. A RO is restricted
to conduct only "indirect" operational activities.
An RO can open bank accounts and employ staff to maintain liaison
with customers and suppliers. Its head office can also enter into
contracts with its supplier/customers in China in its own name,
but not in the name of its RO.
There are no capital contribution requirements for an RO. Establishing
an RO is therefore largely a matter of complying with the prescribed
application procedures. After submitting all the documents required,
and in case of approval, an Approval Certificate for the RO will
be issued. Staff can either be employed locally for quality control
and product development, or expatriate staff can be transferred
to China.
A Representative Office, although indirectly operational, is liable
for filing and paying Business Tax, Foreign Enterprise Income Tax
and Individual Income Tax. Tax is limited to the expenses, and with
the right service provider the tax filing procedure can be easily
and cost effectively overcome.
Hong Kong Holding or Trading company
A Hong Kong Holding or Trading company often compliments the sourcing
solution.
If a representative office is being established, a Hong Kong Holding
Company is fully liable for the China investment and protects the
existing parent company from the liabilities that can arise in China.
The management and administration of the Holding company can be
outsourced to a service provider in order to minimise cost.
A Hong Kong Trading Company can sell directly to clients worldwide
without involving the parent company, and without goods burdening
the parent company's warehouse. As a result, lower FOB Asia prices
can be offered to clients. In addition, bank credit is not required
since your clients would be more likely to open a transferable Letter
of Credit.
The other benefit is that profits of a Hong Kong company can be
structured tax free or at a low rate of 17.5%.
If you require assistance with the above subject, please contact
us at info@klako.com with your detailed questions.
All information in this report is verified to the best of our ability
and is assumed to be correct at time of release; however, Klako
Group does not accept responsibility for any losses arising from
reliance on the information provided within.
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